Adobe Cafe Tex Mex Cocina y Cantina

Adobe Cafe is a Tex Mex Restaurant in New Braunfels, Tx. They not only serve their community with delicious platters but also by helping their employees with tuition and understanding the importance of balancing a social, study, and work life.

Approach

Adobe Cafe needed to expand their brand reach in a cohesive manner, so I started with their marketing plan and current promos. From there I created a year long promotion and social plan that would enhance their brand presence. When designing flyers and posts for this I kept to their brand guide with the colors and typefaces.

Brand Elements

Social

Their social content consists of promos, ads, and announcements.

The advertisements are geared toward hiring and expanding the Adobe Cafe family. The usual promotional content is laid out in a portrait orientation with a border to differentiation it from our monthly announcements such as Valentine’s Week or Amnesty Week.

T-Shirts

The T-shirts were designed for both employees and customers, balancing utility with personality. Bold, playful graphics made the shirts instantly recognizable on staff and appealing enough for guests to want their own. The shared design helped spark conversation and made the Adobe Cafe experience feel more connected and memorable.